Learn cutting-edge security skills in our new Cybersecurity Nanodegree program. Enroll today!

Digital Marketing Course in Kolkata

Masters in Digital Marketing Course in Kolkata

This Masters certification in digital marketing course in Kolkata management gives an overview of Digital Marketing, including planning a business promotion, Search Engine Optimisation (SEO) campaigns, Social Media Marketing (SMM),  and integrating digital marketing with traditional marketing. Kumpawat Business School is one of the India’s leading digital marketing institute in Kolkata offering search engine optimization (SEO) courses and social media courses.

Digital Marketing course in Kolkata is designed for any student or individual who wants to understand the practical framework of building an effective digital marketing strategy. Covering best industry practice and referring real case studies, the session focuses on learning important digital marketing techniques, which gives measurable results.

This digital marketing training institute in Kolkata enables students to leave with strong knowledge on digital marketing techniques and hands on experience on implementing and running successful digital marketing campaigns for live projects.

Learning Outcomes:

  • Search Engine Optimisation (SEO) techniques.
  • Social Media Marketing (SMM) techniques including Facebook, Twitter, blogging, etc.
  • Pay per click (PPC) marketing
  • Google Ad Words Management
  • Creating and / or improving digital media effectiveness.
  • Audit current approaches and identify areas for improving performance.
  • Partner marketing including affiliate marketing and link-building.
  • Online advertising including ad networks and behavioral targeting.
  • Email marketing including deliverability.
  • Site content and copy.
  • Digital Marketing Strategy and Planning.

The digital marketing prospect is moving at a rapid pace streaming through each & every industry. All organizations today, big or small are affected by the advances in digital technologies and implement them in their business processes.

Any individual who is looking for a bright career start and enhanced job opportunities has to have an insight on Digital Marketing principles and its practical application by taking up a relevant course from a reliable digital marketing institute in kolkata.

Digital Marketing is all about the promotion of products, services and brands through multiple channels.

These channels include:

  • SEO (Search Engine Optimization)
  • SMM(Social Media Marketing)
  • PPC(Pay Per Click Marketing)
  • Email Marketing
  • Affiliate Marketing
  • Mobile Marketing
  • Video Marketing
  • Web Analytics

How Kumpawat Business School digital marketing training Course in Kolkata will help students?

This Digital marketing course in Kolkata will cover the fundamentals of online marketing and introduce you to the key concepts in Digital Marketing. You get to learn the practical applications of online marketing basics, marketing platforms, strategies for optimizing campaigns, measuring website traffic, and determine promotional approach to fit well in this digital world.

To put it simple, as a student, you will understand the technology lying behind digital marketing strategies over various platforms and get to know how to improve engagement with the online customers critical to all businesses.

Who all can benefit from the digital marketing course by Kumpawat Business School?

After completing the Masters in digital marketing successfully you will emerge as a digital marketing professional and will be able to grab all the digital marketing jobs offered by top companies in this industry.

Any business today, whether a start-up or an established brand, need to involve distinct digital strategies to scale up their businesses.

This course becomes vital for individuals who want to make their career as:

  • Entrepreneurs
  • Business Development Professionals
  • Sales Professionals
  • Marketing/Advertising Specialists
  • Digital Marketing (SEO, SMM, PPC, Email Marketing, Web Analytics…) Experts

Topics covered in the course:

  • Definition of Digital Marketing
  • Basic Principles
  • Key Concepts Involved
  • Traditional Methods  v/s Digital Methods
  • Characteristics of Digital Marketing
  • Our Framework
  • Opportunity with Digital Marketing
  • Significance of Digital Marketing

Digital marketing course in Kolkata by Kumpawat Business School covers all major areas in online marketing and is well-designed to shape your internet marketing goals and strategy for the upcoming projects in future.

Kumpawat Business School, as a responsible digital marketing institute India offers you learning plan both through classroom study and online tutorials. You can opt for any of the courses as per your interest and skill-sets. Our faculty is ready to enhance your skills in particular expertise.

Contact us to know more about the digital marketing training in Kolkata if you are interested in attending these modules and know how it will help in your career growth.

Every company today utilizes online tactics for defining their business strategy. Digital Strategy Planning & Development is a process that defines vision, objectives and opportunities for making digital efforts to extract business from different horizons to maximize organization’s benefits.

Social Media Marketing Course in Kolkata

Social Media Marketing is a method of driving website traffic through social media channels. This technique persuades readers to engage in social media programs launched by the company and invite them to share it with their peers in social networks.

Individual’s today need to develop their skills in SMM by taking up a reliable course from a renowned social media training Institute in Kolkata for the reason it is growing its roots in all businesses today.

74% businesses saw an increase in website traffic after focusing on social media just 6 hours per week. All businesses today understand the importance of SMM in driving traffic to their enterprise and hire individuals who have hands-on with social media marketing technologies to engage with consumers.

How this digital marketing course in Kolkata will help students in their prospective career?

The certified diploma in social media marketing will help you understand the plan, procedure and strategy to manage the communications and marketing programs over the wide range of social networks like Facebook, Twitter, Google+, Pinterest and LinkedIn.

By taking up this social media training in Kolkata, students get to understand the critical tools of social media, concepts of PR, Customer Engagement, Brand Building, and Click Through rate.

Who all can benefit from the social media online training Institute in Kolkata?

Kumpawat Business School experts have designed the curriculum keeping in mind the future employability of our students. Our emphasis on the combination of theoretical concepts with a range of practical hand-on delivers quality learning to the candidates attending the course.

This Digital marketing course in Kolkata becomes significant for students who want to make their career as:

  • Sales Professionals
  • Marketing Executives
  • Business Heads
  • Business Owners
  • Product Managers
  • Customer Relationship Managers
  • Digital Marketing Professionals

Course Content

  • Social media marketing basics
  • Content development for the social channels
  • Participating in online conversations
  • How to build visibility of social network profiles
  • How to attract leads and boost sales through social networks
  • Driving promotions that conform to social network guidelines
  • Promoting your events on Facebook
  • Optimizing Ad Copy & Targeting
  • Techniques to increase the visibility of your brand on Twitter
  • Tools to measure influencers on Twitter through TweetDeck, PeerIndex etc
  • Good and Bad practice for promoting products and services
  • Creating company profile on LinkedIn
  • Building network on LinkedIn
  • Tools to Measure ROI

60% of the social media marketing course and training time is invested in practical exercises to ensure the better understanding of the module.

If you are interested in the online marketing field and are looking for an accredited digital marketing training institute in Kolkata offering Masters in social media marketing course, then reach us soon to get enrolled in the training course.

Contact us for further information regarding social media course to build a successful career in online marketing.

How this Digital Marketing course in Kolkata will help students?

All big and small companies today need new skills, technologies and proficient staff for implementing their digital marketing strategies. It’s a big chance for individuals who are looking for a successful career!  By taking up this digital marketing course online students can make themselves skilled as per the position requirements by the job offering companies.

Students who attend this Digital marketing course will get a rich understanding and know- how on integrated digital planning & development. They can put this knowledge to reach and engage customers for increasing profitability, revenue, and customer relationship growth.

What are the learning outcomes?

  • After taking this course students who want build their career in digital marketing will get to understand:
  • How business goals can be achieved through well integrated digital strategy
  • How to discover insight from customer experiences to enlighten strategy
  • How the competitors carry out branding, acquisition and retention strategies
  • How to use various digital research tools to look into customer insight
  • How to create campaigns and programs via online channels to drive ROI
  • How to create definite digital action that adheres to a long-term strategic plan
  • How to use real-time analytics to build up rich insights into consumer interests to inform strategy

Course Content

  • Introduction and basic overview
  • Comprehensive analysis of the business model
  • Identify and find audiences
  • How to match technique of message with the style of audience
  • Create and implement result driven campaigns
  • Determine opportunities and challenges
  • Ongoing real time analysis and measuring value for digital efforts
  • How Maslow’s hierarchy of needs translates to digital strategy
  • The engagement loop and how to exploit it
  • Develop tactics for continuous improvement
  • Proven SEO, SMM , email marketing techniques for improving worth and performance
  • Evaluating KPIs

 Feel free to contact us for any further information regarding the digital marketing training institute in kolkata.

Web Analytics course training in Kolkata

Web Analytics course train you on Google analytics and other analytic tools to understand well the website visitor’s characteristics, location, behavior and pattern important to business critical decisions.

Google Analytics has reduced the customer acquisition costs for many companies by 40% as it indicates the best performing channel and the marketing spending goes right into that.

How this Web Analytics Digital marketing course will help students?

This module well suits the students who are looking for digital marketing course in kolkata to make a bright future in IT and marketing sectors. Google analytics course involves practical sessions which give the students clear understanding on getting actionable insights from the traffic source, which can be used to improve and optimize specific web traffic.

Who all should attend this training session?

Students and individuals who opt to make career as:

  • Entrepreneurs & Business heads
  • Marketing Professionals
  • Sales Professionals
  • Digital Marketing Experts
  • Customer relationship managers

Course Topics Covered:

  • What is web analytics?
  • Web Analytics terminology
  • Overview of Google Analytics:
  • How it works
  • Creating Accounts, profiles, and users
  • Google AdWords and Adsense
  • Pages and Landing Pages
  • Web analytics utilization to improve site traffic
  • Identify traffic sources
  • Event Tracking
  • Real Time Reporting
  • Key Performance Indicators (KPIs)
  • Google Analytic Reports and benchmarking

The Professional Masters digital marketing course is ideal for all individuals who would like to make a career in Digital Marketing and Information Technology or are involved in planning, development and implementation of digital strategies for a company.

This digital marketing course in Kolkata is important for all professionals from various disciplines, as they will learn how to apply latest digital strategies and technologies in the most effective way to keep themselves at a competitive edge.

The curriculum designed by Kumpawat Business School focus on latest trends & digital practices to build brands and generate sales giving you an upper edge in business and career.


Kumpawat Business School, as an international digital marketing & Startup training institute,  aimed to provide quality digital marketing training in Kolkata and SEO Courses through the series of interesting lectures, case studies & practical workshops to meet the current and future demands of the Digital economy.

Participants attending various certification courses will gain exposure to the current trends, techniques and tools of Digital Marketing to stand abreast in the growing digital market.

Who should attend?

  • Students who want to build their career in Digital Marketing and IT industry
  • Individuals who want to accelerate their career as marketing professionals in the best companies
  • Professionals who have some experience in digital but want to broaden their understanding in online marketing
  • Entrepreneurs who need to develop and implement enterprise’s online strategy
  • Marketing, sales and PR professionals who are responsible for engaging customers and maximizing company profits

What course would suits me the best? How do I decide that?

It is simple! Just give us a call on +91 8955023799 or send your query on info@kumpawatbusinessschool.com. Our executives will provide you the exact consultation and guidance over which is the best digital marketing course in Kolkata for you.

Do I need to possess some initial knowledge to apply for this Digital Marketing course?

No, this digital marketing course covers all basic fundamentals to get started with Digital Marketing. But yes you need to have basic internet skills – Web surfing, Email and Social Media.

Do you provide a certificate and when will I receive it?

Yes, we give a certificate on successful completion of the training module.

What career prospects do digital marketing training offers?

There is an increasing demand in companies for individuals who are skilled in the internet marketing strategies and campaigns. Even the individuals who want to set up their own small business have much scope in the course for increasing the online visibility of their business.

What is the duration in which I can finish the course?

It is a full 3 months course

Contact us to know more about the digital marketing course in Kolkata if you are interested in attending these sessions and know how it will help in boosting your career growth.